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Marketing Specialist

Vancouver, BC, Canada

Job Type

Full time


Job Summary:

The Marketing Specialist will play a key role in developing and implementing effective marketing strategies to drive brand awareness, engagement, and lead generation. This role requires a creative thinker with strong analytical skills, a deep understanding of marketing principles, and the ability to collaborate with cross-functional teams.

Duties and Responsibilities:

· Collaborate with design teams to develop visually appealing and on-brand marketing materials.

· Work with media partners to create promotional campaigns.

· Assist in the planning and execution of events, trade shows, and promotional activities to enhance brand visibility.

· Create compelling content for various marketing channels, including social media, websites, email, and print collateral.

· Manage and optimize digital marketing efforts, including SEO, SEM, social media advertising, and email marketing campaigns.

· Monitor and analyze marketing metrics to assess campaign effectiveness, generate insights, and recommend improvements.

· Stay up-to-date with industry trends and emerging digital marketing technologies.

· Liaise with external partners, agencies, and vendors to ensure the successful execution of marketing initiatives.

· Develop giveaways and maintain inventory.

· Support the BD & sales team by providing marketing materials, lead generation support, and sales enablement tools.

· Assist in the management of marketing budgets and ensure cost-effective allocation of resources.

· Support with office admin tasks.



· Bachelor's degree in Marketing, Business, Communications, or a related field. Major in life sciences is a plus.

· Proven work experience as a marketing specialist or similar role.

· Proficiency in digital marketing platforms, analytics tools, and content management systems.

· Strong written and verbal communication skills.

· Creative mindset with the ability to generate innovative ideas and concepts.

· Detail-oriented with excellent organizational and project management skills.

· Data-driven approach to decision-making and ability to interpret marketing metrics.

· Ability to work both independently and collaboratively within a team environment.

· Familiarity with graphic design tools and basic understanding of design principles.

· English & Mandarin bilingual is a bonus.

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